Check out those pants. This is the Norwegian curling team at Vancouver 2010. The Big Picture blog has tons more great Olympics pictures, but man, those pants.
Trevor Filter works in branding, media and modern culture as an analyst at Siegel+Gale (disclaimer). He lives in New York City. This is his personal tumblelog, which is mostly a conduit for exploring the proper way to use sarcasm on the internet.
Check out those pants. This is the Norwegian curling team at Vancouver 2010. The Big Picture blog has tons more great Olympics pictures, but man, those pants.
Linda Holmes, of NPR’s Monkey See Blog, hits the nail on the head: “The basic problem with NBC’s coverage is that they haven’t improved the fundamentals of the coverage in spite of massive changes in the way people take in content.”
NBC’s delivery of the Olympics this year has been completely underwhelming (and not simply because I’ve usually been catching it between midnight and 4 a.m.). The problem is, I don’t know whether to blame NBC for failing to deliver, or the International Olympic Committee for failing to recognize consumer demands for content. For the most part, the Vancouver 2010 website is absolutely stellar, with impressive interactive features and automatic updating so good it sometimes beats the broadcast results. But where’s the on-demand video and photo galleries? Where’s the daily recap slideshow that takes me through the events of the day in a few clicks?
When Lindsey Vonn won the Alpine Skiing Ladies’ Downhill on Wednesday, I searched high and low for a video of the event, only to come up fruitless. It probably doesn’t help that the IOC is so inanely restrictive of what can and can’t be published regarding the Olympics [case in point: Uvex’s not-a-press-release “Blonde we like wins Downhill (Last name rhymes with Bonn)”], but they should be trying harder and doing better. In the meantime, Google is doing decently with tailoring search results, but because the content is so inaccessible, there’s nothing for them to leverage into.
As for these games, it’s mostly a wash. But for the 2012 Summer Olympics, I hope that London’s interactive team is able to bring some real clout to the table concerning broadcast rights in the internet space. It may sound righteous, but I’ll be incredibly disappointed if we don’t have on-demand Olympics video via iPad come 2012.
