Trevor Filter works in branding, media and modern culture as an analyst at Siegel+Gale (disclaimer). He lives in New York City. This is his personal tumblelog, which is mostly a conduit for exploring the proper way to use sarcasm on the internet.

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Old Spice: “Questions”

Man, Wieden+Kennedy is killing it with these Old Spice ads (last week in Cannes, they picked up the Grand Prix in the Film Lions).

This spot is my favorite yet; Isaiah Mustafa is fantastic as usual.

Nike’s “Write the Future”

By Wieden+Kennedy

What is iPad?

“It’s crazy powerful. It’s magical. You already know how to use it.”

A little nostalgia in there, too. Nice work.

This is actually what Google Street View looks like in Japan.

Great new advertisement for VISA and the upcoming World Cup from Saatchi & Saatchi. “Run, Forrest, Run!” (via It’s Nice That)

This notice is ATTORNEY ADVERTISING. Prior results cannot and do not guarantee or predict a similar outcome with respect to any future matter.

— Fine print of an advertisement for accident and immigration lawyers on the subway this morning. As in, beware, this is an attorney advertisement. Unlike other advertisements, you should not trust anything this one says.