Trevor Filter works in branding, media and modern culture as an analyst at Siegel+Gale (disclaimer). He lives in New York City. This is his personal tumblelog, which is mostly a conduit for exploring the proper way to use sarcasm on the internet.

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If people are psyched on it, it’s going to get out there, because there is a demand for it…. Obviously you want people to buy your record, mostly because that’s the way you make a living. But also the packaging is important to me. I like putting work into that side of it and having it become these fickle ones and zeros floating around cyber space—it’s not very romantic.

— Chris Keating on how Odd Blood leaked almost two months in advance of its Feb. 9 release date (via BOMB; thanks Nate)