Trevor Filter works in branding, media and modern culture as an analyst at Siegel+Gale (disclaimer). He lives in New York City. This is his personal tumblelog, which is mostly a conduit for exploring the proper way to use sarcasm on the internet.

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This graphic from AnandTech demonstrates just how much truer Apple’s iPhone signal strength calculation is with the latest iOS update [4.1 on bottom]; and as a result, how much more accurate the consumer-facing representation of reception will be (the “bars”). Despite this improvement, customer reaction should be very interesting—as AnandTech alludes to in the final section of their report. I’m reminded of Malcolm Gladwell’s account of 7 Up drinkers in Blink, who were convinced that the soda’s flavor had changed when 7 Up added more yellow to the packaging (unfortunately, the reaction from iPhone users will probably be worse, because of the apparent decline in phone quality according to the new “packaging” of the signal display). I really can’t imagine this situation shaking out in any sort of positive light for Apple, but Jobs has made miracles before. Looking forward to seeing what happens tomorrow…

This graphic from AnandTech demonstrates just how much truer Apple’s iPhone signal strength calculation is with the latest iOS update [4.1 on bottom]; and as a result, how much more accurate the consumer-facing representation of reception will be (the “bars”). Despite this improvement, customer reaction should be very interesting—as AnandTech alludes to in the final section of their report. I’m reminded of Malcolm Gladwell’s account of 7 Up drinkers in Blink, who were convinced that the soda’s flavor had changed when 7 Up added more yellow to the packaging (unfortunately, the reaction from iPhone users will probably be worse, because of the apparent decline in phone quality according to the new “packaging” of the signal display). I really can’t imagine this situation shaking out in any sort of positive light for Apple, but Jobs has made miracles before. Looking forward to seeing what happens tomorrow

R.I.P. Tobias Wong (1974–2010)

Tobias Wong, one of my favorite artists, hanged himself last month. Apparently, he was sleepwalking. The New York Times has a nice tribute and the backstory. Also, Julie Lasky has a short piece over at Design Observer.

Wong was known for his cheeky and subversive works of art and design, each impeccably conceived and flawlessly executed [e.g., Tiffany & Co. pearls dipped in black rubber, gold- and silver-leaf pills (for sparkly shit), an inverted “killer” diamond engagement ring, a glue-bound notepad of $1 bills]. He was barely getting started. A major loss.

Old Spice: “Questions”

Man, Wieden+Kennedy is killing it with these Old Spice ads (last week in Cannes, they picked up the Grand Prix in the Film Lions).

This spot is my favorite yet; Isaiah Mustafa is fantastic as usual.

2010 World Cup Radial Bracket from Hyperakt
Unlike most Americans (according to Glenn Beck), I am tremendously enjoying the World Cup this year. In fact, because I screened most matches amid fans of all colors in bars throughout Southeast Asia, I’ll remember this World Cup particularly fondly. Therefore, I’ll be purchasing this beautiful World Cup radial bracket poster commemorating the event, produced by Hyperakt in NYC. For $25 on Kickstarter, you can have yours too.

2010 World Cup Radial Bracket from Hyperakt

Unlike most Americans (according to Glenn Beck), I am tremendously enjoying the World Cup this year. In fact, because I screened most matches amid fans of all colors in bars throughout Southeast Asia, I’ll remember this World Cup particularly fondly. Therefore, I’ll be purchasing this beautiful World Cup radial bracket poster commemorating the event, produced by Hyperakt in NYC. For $25 on Kickstarter, you can have yours too.

One month later

Happy to say that I’m finally back in the U.S. of A., since spending the last four weeks traveling through Vietnam, Cambodia, and Thailand via Hong Kong. Now, I’m broke and scrambling to find an apartment, but the post-graduation trip was wonderfully refreshing and incredibly eye-opening. I’m aware that too many superlatives won’t be justified without stories and pictures, so hopefully I can pull together some posts in the next couple weeks about what I saw, heard, felt, and experienced.

Anyway, after a quality hamburger and some nice, long rest, I’m slowly catching up with the news, posts, and emails I’ve missed since I was gone. Apparently, BP has made little to no progress in capping the worst oil spill in history; Apple has released the iPhone 4 with a couple hiccups; Toy Story 3 was released and Pixar did it again; and everything else is pretty much the same.

As for myself, I’m finding it surprising that I’m now unaccustomed to little things that used to feel so natural (like my laptop keyboard, cell phone data plan, and electric toothbrush), and otherwise unwilling to take on the piles of papers, tasks, and other complexities that I somehow completely forgot I was obligated to (like bills: who pays those, really?). So, give me a bit to get back on track with design and tech news; after all, I’ve only just updated my phone to iPhone OS iOS 4.

On Tuesday, I start at Siegel+Gale in Manhattan, and I’m unbelievably excited to begin this next phase of things. If anything, traveling to Asia for a month—and experiencing the sparseness and simplicity of lifestyles abroad—was less of a break, and more of a lesson. I don’t think I’ve ever appreciated the privileges, fortunes, and responsibilities of being American as much as I did upon my return. Fitting, then, that today is Independence Day!

Lots of change in the next month; I can’t wait. Here goes Part 2.

On hiatus

In a few hours, I’m leaving on a trip to Hong Kong, Vietnam, and Cambodia; I’ll be back again in about a month. In the meantime, I’ll be away from email, Twitter, phone, and everything else as much as I can possibly be. I might post some snapshots here if I have the chance, but mostly I’m looking forward to being disconnected for once.

Some tidying up

After coming to the realization that trevormstr* is just too hard to pronounce, and even harder to remember how to spell (thanks, Jana; thanks, Dad), I’ve done a bit of spring cleaning in and around my internet homes:

  1. From here forward, you can find this blog at trevor.is
  2. For professional things, visit trevorfilter.com

I also got rid of the Hollywood sign–esque ramp-up on my name in the header. I am kind of missing it now so it might come back soon. We’ll see. Anyway, happy late spring!

* If you’re interested, there is a story behind the name

House Republicans, meet the World Wide Web.

Dana Milbank for the Washington Post on America Speaking Out, the GOP-funded website that is not really turning out the way they planned. It’s the internet, stupid.